Programme
Please click on mediators' / speakers' names for CV
9:00-9.30 Registration and Coffee
9:30-9.35 Opening Remarks: Peter Rush, CEO Kellen Company
Plenary I: Association Effectiveness
Mediator: Bill Duncan, Director-General, Assurre –Sustainable Resource Policy Think Tank
9:35-9:45: The mediator will set the scope for discussion on what constitutes an effective association from the viewpoint of, and defined by the European Institutions. What can associations do to become more effective?
9:45- 10:45: Presentation from the European Institutions:
- European Commission – Beate Gminder, DG Communication, European Commission
- European Parliament – Guillaume Mc Laughlin, Policy Advisor, ALDE Group, European Parliament
- German Permanent Representation – Tanja Mindermann, Permanent Representation of Germany to the European Union
10:45-11:00: Questions from the floor leading to an interactive discussion with presenters,
moderated by Bill Duncan.
| 11:00-11:30: Coffee Break sponsored by: |  |
11:30-11:40: The mediator will frame the discussion on what criteria corporations use for
assessing the value of membership to various associations and what differentiating factors
make one association more effective than another.
11:40- 12:40: Presentation from major corporations
- Kraft Foods, Lyn Trytsman-Gray, Director Public Affairs
- Procter & Gamble, Joris Pollet, Director Government Relations, Europe
- Microsoft EMEA, Stéphane Ducable, Director of EU Corporate Affairs
12:40-13:00: Interactive discussion: Questions from the floor
13:00-14:00: Lunch
Breakout sessions: Practical discussion and training
To allow participants to take part in two different sessions, the same sessions will be repeated.
14:00-15:30: Session I
Breakout session I: Governance: best practices
Mediators: Sylvain Lhôte, E.U. Affairs, Borealis group and Ivan Hodac, Secretary General, European Automobile Manufacturers Association
- Roles & responsibilities: Association officers, secretariat, members
- Transparency & democracy
- Budget allocation and organisation
- Respect of anti-trust law
Breakout session II: Association Advocacy: best practices
Mediators: Michelle O’Neill, Honeywell, Director Government Relations, and Mary Papaschinopoulou, Director, Association of Northern German Chambers of Commerce and Industry
- Targeted messaging and maintaining relations with target audiences
- Reflection on discussion at the Plenary session
- How best to use national associations
- Do’s and Don’ts
Breakout session III: Media Engagement: best practices
Mediator: Julian Oliver, Euractiv Secretary General
- How to identify target media
- How best to reach the target media
- How best to engage with the media
- How to maximise media coverage with limited resources
Breakout session IV: Operating Globally: best practices
Mediators: Rick Cristol, President Kellen Company and Susan Danger, Managing Director of Amcham EU
- Definition, structure and criteria of a global association
- Dealing with the Eastern shift: the rise of Asia
- Harnessing technological developments: web-based tools, better knowledge-sharing
- Necessary interaction with government authorities in a more connected world
15:30-15:45: Coffee Break
15:45-17:15: Session II
Breakout session I: Governance: best practices
Mediators: Sylvain Lhôte, E.U. Affairs, Borealis group and Ivan Hodac, Secretary General, European Automobile Manufacturers Association
- Roles & responsibilities: Association officers, secretariat, members
- Transparency & democracy
- Budget allocation and organisation
- Respect of anti-trust law
Breakout session II: Association Advocacy: best practices
Mediators: Michelle O’Neill, Honeywell, Director Government Relations, and Mary Papaschinopoulou, Director, Association of Northern German Chambers of Commerce and Industry
- Targeted messaging and maintaining relations with target audiences
- Reflection on discussion at the Plenary session
- How best to use national associations
- Do’s and Don’ts
Breakout session III: Media Engagement: best practices
Mediator: Julian Oliver, Euractiv Secretary General
- How to identify target media
- How best to reach the target media
- How best to engage with the media
- How to maximise media coverage with limited resources
Breakout session IV: Operating Globally: best practices
Mediators: Rick Cristol, President Kellen Company and Susan Danger, Managing Director of Amcham EU
- Definition, structure and criteria of a global association
- Dealing with the Eastern shift: the rise of Asia
- Harnessing technological developments: web-based tools, better knowledge-sharing
- Necessary interaction with government authorities in a more connected world
Plenary II: Results and wrap-up
Mediator: Alfons Westgeest: Managing Partner, Kellen Europe
17:15-17:55: The mediators of the breakout sessions will give 10-minute presentations on the results of the discussions in the sessions.
17:55-18:00: Closing Remarks: Peter Rush, CEO Kellen Company
Networking Cocktail
18:00-18:15: Presentation of the Euractiv Survey on “Interest Groups in a Global Context”
18:15-19:00: Networking Cocktail